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"Since furniture and home appliances are big-ticket purchases, installment options are crucial for NocNoc. By using Omise's white-label installment solution, we cut checkout time by 80%, making the experience faster and more secure for our customers."
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Owning a home is one of life’s biggest milestones for many. Yet, building one is never easy.
A house isn’t just made of windows, doors, and rooms—it’s built through countless decisions, trips to furniture malls, and conversations about things most people never imagined having to understand, from plumbing to lighting. The process can quickly become overwhelming.
By the mid-2010s, Chonlak Mahasuvirachai, Founder of NocNoc, had spent around 25 years in the home and living industry. Having witnessed so many challenges firsthand and noticing the rise of digital commerce, she asked herself: why not create a one-stop platform to solve these problems? In 2018, NocNoc was born.
Fast forward to today: NocNoc has grown into Thailand’s leading home and living e-commerce platform, offering over a million SKUs from more than 6,000 vendors. From furniture and appliances to home decor, the platform has it all.
Beyond shopping, NocNoc connects customers directly with installers and service providers, creating a true one-stop home solution. From browsing to purchasing to scheduling installation, everything can be done right at your fingertips.
But scaling such a complex platform came with challenges, especially around payments. Home and living products are major investments, and customers expect checkout to be fast, secure, and flexible. That’s why NocNoc turned to Omise, a payment partner built to handle scale, deliver trust, and enhance customer experience.
There are many reasons why NocNoc chose Omise as its trusted payment partner. Suchaya Tumcharoensriwong, Chief Financial Officer and Operating Officer at NocNoc, shared some key factors behind their decision.
Security
“Security is a crucial factor for us. Furniture and appliances are big-ticket purchases. That’s why we need a reliable system like Omise to ensure the payment process is smooth and secure,” said Suchaya.
Omise’s tokenization technology also lets NocNoc customers save their card details securely, replacing sensitive data with encrypted tokens. This keeps information safe while making future purchases just a click away.
Multiple Payment Methods
“Offering a variety of payment methods has been essential to our growth. Customers are more satisfied and complete transactions faster when they have their preferred way to pay. With Omise, we can provide everything—from credit cards and QR payments to e-wallets and installments,” she explained.
White-Label Installments
For large orders, installment plans play a critical role. “Home building and home improvement projects involve significant spending. Having installment options helps accelerate customers’ decisions,” Suchaya added.
With Omise’s white-label installment solution, NocNoc allows customers to complete their installment checkout directly on the NocNoc platform without redirection. This seemingly small feature has had a big impact, reducing checkout time by 80% and lowering the rate of expired payments by 6%.
Support and the Power of Small Details
“Omise’s support team is always available and proactive,” Suchaya said without hesitation.“That’s the obvious answer. But what really stands out are the small details that make a big difference.”
She pointed to examples like clear error messages or $0 authorizations when customers add their cards, simple touches that prevent confusion and reduce unnecessary charges. “These might seem minor, but they take a huge load off our support team and improve the overall customer experience,” she added.
Partnering with Omise has allowed NocNoc to deliver a secure, stable, and seamless payment experience. Since integrating Omise, NocNoc’s payment success rate has increased by 30%.
The company is now doubling down on innovation with NocNoc AI, designed to understand each customer’s needs, preferences, and unique style. It enables users to visualize their rooms in the right design before purchasing, while the AI-powered Image Search makes it simple to discover and instantly buy products that match their taste, delivering a smarter and more personalized shopping journey.
With bold investments in technology and a clear vision, NocNoc is well on its way to becoming ASEAN’s go-to home and living platform. And as they continue to scale, Omise is proud to power the payments that help turn every purchase into part of someone’s dream home.
