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As payment technology advances, new ways to pay continue to emerge, responding to customers’ ever-changing expectations. More providers enter the scene, while new regulations are introduced to keep everything in check. But with so many moving parts, how can businesses navigate this complex landscape and make the most of modern payment solutions? The answer may lie in Payment Orchestration.
Payment orchestration is the process of managing and optimizing payment transactions across multiple gateways, methods, and providers through a single, centralized platform—from start to finish.
Imagine relying on a single payment gateway or processor—if it goes down, your business grinds to a halt—or worse, you risk losing customers. According to research, 62% of users won’t return to a site after a failed transaction. That’s why having multiple payment routes matters. With payment orchestration, the system automatically finds the next best available route, ensuring uninterrupted transactions and a seamless customer experience.
And that’s just one of the many ways it supports your business. Let’s take a closer look at how it works.
Integrate Multiple Gateways with Ease
The world is big, and no single gateway offers coverage everywhere. But managing multiple gateways can be overwhelming. A payment orchestration platform solves this by allowing businesses to connect with multiple payment gateways across various countries, all through a single provider.
Automate Intelligent Routing and Failover Handling
When a customer initiates a payment, AI technology automatically selects the optimal route based on preset rules—such as payment method, geolocation, or risk profile—to help reduce fees and prevent fraud, or it follows specific routes customized by merchants. It also significantly boosts approval rates by detecting service unavailability in real time and instantly rerouting transactions to an active gateway.
Centralize Your Payment Data
In today's landscape, data is king—but for businesses operating across multiple locations and using various PSPs, collecting and managing that data can be a challenge. And scattered data loses its value. Payment Orchestration brings everything together, centralizing all payment data into a single dashboard for full visibility, control, and smarter decision-making.
Expand faster
Launch in new markets and accept local payment methods wherever you expand, without the usual complexity of integrating with multiple payment providers. Payment Orchestration connects you to a global network of PSPs and acquirers through a single API, allowing you to scale quickly without rebuilding your tech stack each time.
Cut costs
Saying goodbye to managing multiple PSPs manually already means significant savings. But Omise’s intelligent routing engine goes further—it analyzes factors like transaction size, geolocation, and currency to determine the optimal route for each transaction, reducing fees and helping you save even more over time.
Boost conversions
Several studies have shown that customers prefer businesses offering a wide range of payment methods. The ability to choose their desired payment method is crucial. By providing options from traditional credit cards to newer methods like BNPL, you can reduce cart abandonment. Payment Orchestration makes this possible. What’s more, its ability to reroute failed or declined transactions boosts authorization rates, leading to a smoother and more successful checkout experience.
Stay compliant
The Payment Orchestration Platform’s team of experts ensures regulatory compliance both globally and locally, reducing the risk of penalties and legal issues while allowing businesses to focus on what they do best.
Global platforms
For businesses operating across multiple countries—such as marketplaces or international e-commerce brands—connecting to each local provider and staying compliant with regional regulations can quickly exhaust both your team and your resources. Payment orchestration offers a way to connect with local payment providers in each market through a single platform, without the need to build separate integrations.
ISVs
Keeping up with a large user base and the demand for new payment methods across geographies is daunting for software providers offering platforms that process payments on behalf of their users. With a payment orchestration platform, ISVs can easily accommodate diverse customer needs as they expand while also delivering a better customer experience.
Enterprise businesses
Black Friday and Double Digit Sale events are hard to miss—and for large enterprises with high-volume transactions, failed payments or downtime simply aren’t an option. To avoid revenue loss during these high-traffic periods, connecting to multiple payment gateways through a single payment orchestration platform enables failover support, maximizes uptime, and protects conversion.
Cross-border businesses
Lastly, for merchants selling to international customers, accepting a wide range of payment methods and currencies is key to increasing sales and reducing cart abandonment. The simplest way to do this, without added complexity or handling everything on your own, is by connecting to a payment orchestration platform.
Sounds like Payment Orchestration could be a fit for your business? Find out more here.
Resource
1 - Research shows customers want payment method choice. (2024, October 17). Access Paysuite. https://www.accesspaysuite.com/blog/research-payment-method-choice/
2 - Max. (n.d.). Payment options drive online shopping choices for 70% of consumers | Payments Industry review. https://paymentsindustryreview.com/payment-options-drive-online-shopping-choices-for-70-of-consumers/
3- 10 reasons why payments fail – and what you can do about them / blog. (2021, February 17). BridgerPay | Payment Operations Platform. https://bridgerpay.com/learn/blog/djYLCi830bobAFbbsiUb
