Humans are wired for convenience—and that’s not just a polite way of saying we’re lazy. We’re genuinely built for comfort.
Consider our consumption behavior. As online shopping emerged and became more accessible, the number of consumers favoring brick-and-mortar stores declined sharply, while e-commerce has continued to surge. According to Statista, global retail e-commerce sales are expected to exceed 4.3 trillion U.S. dollars this year, with further growth projected in the years ahead.
And honestly, it makes perfect sense. Why go out when you can get what you need with just a few taps on your screen?
The human brain is constantly looking for ways to conserve energy. That’s why minimizing friction in any customer journey is essential. Businesses must find ways to make purchasing effortless and the overall experience seamless to remain competitive in today’s rapidly changing market.
At Omise, we understand this deeply. As your trusted payment solutions provider, we’re here to help you deliver that seamless, effortless experience to your customers, and fuel your growth in 2025.
Here’s a closer look at four key ways to accept payments, designed to help you do just that.
Seamless checkout API
Owning a website or an application is a good place to start in establishing credibility and professionalism. However, if your checkout process requires customers to be redirected to a third-party provider’s page or switch to another app to complete their payment, there’s a high chance they will abandon their purchase.
Integrating a white-label checkout solution can change the game for you. With Omise’s Checkout API, there’s no need for customers to be redirected to other websites. They can pay where they shop—on a fully customizable checkout page that reflects your brand’s identity. These two factors together significantly contribute to increased trust from your customers, which is vital in an era where fraud and online risks are prevalent.
Our Checkout API also allows customers to save their details, everything from card information to their address. The next time they shop, all they have to do is select their items and click the purchase button. Less friction and more reliability? That can only lead to higher conversions for your business.
Payment Links+
Not owning a website doesn’t mean one can’t have a reliable and professional way to accept payments. Small businesses or startups can now upgrade from sending bank details in text to a far more advanced solution.
Payment Links+ enables businesses to accept payments via a unique URL or QR code, leading to a customizable and secure checkout page. Businesses can maintain their brand identity while offering secure payment options.
But here’s the real selling point: You don’t need your own website. Payment Links+ allows users to generate payment links within seconds, easily manage data, and track status through a simple, user-friendly dashboard. It is suitable for both small-to-medium-sized businesses and larger enterprises.
Plug-ins
If you have a website built on e-commerce platforms like Wix or Shopify and you're looking for a payment gateway that offers various payment options and advanced features, simply download and install our plug-ins—no coding knowledge required.
Like all our payment solutions, our plug-ins are completely secure, with high-level encryption and advanced fraud management built into our infrastructure. They offer detailed, user-friendly reports and management tools. Additionally, we support a wide range of payment options, from credit cards to local e-wallets. Even though your platform and payment gateway (us) may not be powered by the same provider, we will work like one to ensure a smooth experience for your customers.
Subscription
If we can receive the same product or service continuously without the hassle of entering payment details every time, we’ll happily go for it. That’s why the subscription model exists.
Omise’s subscription service allows businesses to charge customers on a recurring basis through the Schedule API or by manually configuring a charge schedule on the dashboard. Merchants simply set up when and how much they want to charge, while customers only need to enter their payment details once. After that, both parties are all set. No more manual payments every month.
As new technology emerges at an ever-increasing rate, it is changing human behavior like never before. However, what has always been constant—and always will be—is our love for convenience. The preference for a “seamless” experience is unlikely to go away. It is best for businesses to invest in creating one now.
Still can’t decide which payment method suits your business best? Discover more on our website: https://www.omise.co/en/accept-payment