Entertainment Without Barriers: How Monomax Leverages Omise Subscription API

When Monomax launched, the world was shifting toward the subscription economy, and so were viewers. People wanted on-demand entertainment at their fingertips, and Monomax was ready to answer that call.

Entering a market where global streaming platforms were gradually making their presence felt in Thailand, Monomax faced a classic David versus Goliath challenge. Instead of competing on size, they focused on strategy.

Monomax offered something unique: a rich mix of local and international movies and TV series, including Korean, Chinese, and American content, carefully curated to match Thai audiences’ tastes. They partnered with Paramount+, one of the world’s leading entertainment platforms, to deliver premium content. 

Success continued to build. In a landmark move, Monomax partnered with Jas to become the official live broadcaster of the English Premier League and FA Cup for the 2025–2031 seasons across Thailand, Cambodia, and Laos. This milestone was not just about sports; it demonstrated Monomax’s growing influence, capability, and vision for the future.

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Seamless Experience Starts with Checkout

Monomax has shown even a David can thrive in a world of Goliaths, if one has the right strategy and the support of the right payment gateway like Omise.

“As an online streaming platform, a reliable subscription payment system is at the heart of our operations. It is the key to steady revenue and reduced customer churn,” said Hataitip Madjui, Vice President of Monomax

Once customers subscribe and pay, they expect uninterrupted service and seamless monthly billing—without the hassle of re-entering payment details. Any disruption, such as an expired card or a failed charge, risks driving them away. And that’s a situation no business wants to face, especially when acquiring new customers can cost five times more than retaining existing ones.

With Omise Network Tokenization technology, sensitive card information is replaced with tokens issued by card networks like Visa or Mastercard. This ensures secure, recurring payments while reducing friction. When cards are renewed or replaced, the networks automatically update the token with the new card information. Hataitip Madjui added that this technology has helped them greatly: “Customers continue to enjoy their favorite shows without interruption, while Monomax keeps revenue flowing smoothly.”

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“Omise also helps us to provide various payment options. For example, QR Code payment. Though it is not recurring, it gives customers who don’t have cards an opportunity to access our streaming services,” Hataitip Madjui continued.

Beyond providing a secure and seamless experience, Monomax has always prioritized accessibility for its diverse audience. From offering subtitles and dubbed audio to flexible, affordable pricing plans, the platform ensures that entertainment is within everyone’s reach. With Omise, Monomax can expand this inclusivity even further by offering a variety of payment options, opening the door for those with limited payment methods.

As Monomax continues to deliver entertainment without barriers, Omise empowers their journey with secure, intelligent payment solutions tailored to their needs. Together, they enable a customer-first experience and help shape the future of digital entertainment in Thailand and beyond.